In addition to the temple of Lord Jagannath, a conspicuous object with its gaudily-carved ‘shikhar’, the Konark Sun Temple or the Black Pagoda of Konark, some 20 miles up the coast, happens to be part of sightseeing in most of Puri tour packages. If a trip to Puri coincides with Rath Yatra or Car Festival, the tourist will be witness to unprecedented surge of religiosity. The city subsists chiefly on the shrine and the pilgrims who attend it. Puri district abounds in memorials of bygone religions: of Buddhism in the rock caves in the hills between Puri and Cuttack, with their sculptures and inscriptions; of Shiva-worship, in the magnificent ruined temples of Bhubaneswar; of sun-worship in the great temple at Konark.
Along with religious tourism, Puri has emerged as a hotspot of beach holidays and eco-tourism. Long coast line with several serene sea beaches and amazingly beautiful largest brackish lagoon - Chilika Lake, are attracting a large number of tourists for fun-filled family holidays in Puri. Optima Travels offers customized Puri holiday packages to enjoy pleasant weather, beautiful landscape and delicious cuisines with temples visit entwined. Puri tour itineraries mostly comprise a detour to Raghurajpur, a village of artists who are master of ‘pattachitras’ and ‘talapattachitras’.